Lincoln Yard Card
Lincoln Yard Card was a brand new start up with an innovative business idea. They celebrate birthdays, anniversaries, or other special occasions by placing giant sized greetings in a lawn. The greetings are rented for a day at time. Staff from Lincoln Yard Card quietly places the signs and returns to pick them up the next day.
The logo included bright fun colors with grass and star images to suggest the nature of the lawn greetings.
I wanted the website to convey the whimsical feel of the yard cards. Custom graphics and animations were created throughout the site.
As a new business, contact cards were a requirement. These cards retain the custom graphics used on the website for a continuity of brand identity.