Logo Design and
Brand Identity
A distinctive logo and brand identity are essential for every business to stand out in the market. I've been fortunate to design for numerous startups and organizations undergoing rebranding. Here are some of my personal favorites.
Lincoln Yard Card is a fresh startup offering giant lawn greetings for birthdays and special occasions. Their logo, featuring lively colors, grass, and star motifs, reflects the whimsy of their offerings. The website echoes this charm with custom graphics and animations.
The Pregnancy Resource Center of Beatrice embarked on a transformative journey with the introduction of a new director and a new location, prompting a rebranding initiative to align with their evolving direction. I retained the signature purple hue from their previous brand, but gave the new logo a more sophisticated look. The heart and the heartbeat symbolize the beating heart of an unborn baby and the love of all human life.
Radiant Christian Academy & Infant Daycare underwent new ownership and needed a refreshed brand identity. I designed a vibrant logo incorporating a subtle cross and a graduation cap to symbolize quality education. Additionally, I created a dynamic website featuring the organization's tagline, testimonials, and parent resources. A tri-fold brochure, echoing the brand's aesthetics, serves as a complementary marketing tool with consistent design elements for seamless presentation.
Smiley Face Painting offers vibrant face painting services for festivals and parties. Their logo showcases an iconic "Smiley" face adorned with brightly colored dots, paired with playful stripes for a festive touch. Beyond the pieces depicted, the dot and stripe elements were extended to coupons, signs, posters, and a banner, ensuring a cohesive and engaging brand presence across various marketing materials.
